Fanta

Fanta · Halloween - Ghost Face Trailer

Fanta embraces the eerie allure of the spooky season with its latest Halloween campaign, a high-octane commercial that reimagines classic monster tropes through a contemporary, urban lens. The creative vision, spearheaded by the collaborative expertise of WPP Open X, Evan Cunningham, and forpeople, breathes life into a vivid cityscape where supernatural entities collide with modern culture. From a DJ werewolf spinning vinyl to a vampire with piercing orange eyes, the narrative leans into a dark and moody aesthetic that effectively balances horror-inspired suspense with a playful, festive energy. The technical execution is masterfully realized through a seamless blend of 3D render and CGI, supported by sharp VFX that ensure every monster interaction feels grounded within the surrounding urban architecture. Utilizing high-contrast lighting and a recurring palette of vibrant neon orange, the campaign leans into a futuristic atmosphere that distinguishes the brand within the competitive food and beverage sector. The integration of rapid cuts and slow motion serves to heighten the tension, transforming this commercial into a cinematic experience that feels both polished and intentionally disruptive. By combining intricate digital character design with live-action technique, the project successfully captures the essence of a modern Halloween, proving that the brand remains a bold force in creative advertising and thematic seasonal storytelling.

Fanta · Halloween - Ghost Face Launch

Fanta embraces the eerie allure of the spooky season with its latest Halloween Ghost Face launch, a beverage campaign that masterfully balances festive whimsy with a high-stakes cinematic aesthetic. Produced by the collaborative powerhouse of WPP Open X, Evan Cunningham, and the team at forpeople, the project transports viewers into a surreal, dark factory landscape where bubbling orange vats and complex machinery hum with otherworldly energy. Through the sophisticated use of 3D render and CGI, the narrative introduces mischievous creatures sporting glowing jack-o-lantern heads, effectively bridging the gap between playful brand iconography and a genuinely moody, immersive atmosphere. The visual identity of the spot leans into a striking contrast, pitting deep shadows against vibrant electric blue accents and the signature intense orange of the Fanta brand. As an orange delivery truck traverses a misty landscape toward an impending dark vortex, the film utilizes a seamless blend of live-action technique and intricate VFX to build a palpable sense of anticipation. The final sequence, a grounded and dramatic close-up of a figure accessing an icy cooler, centers the product experience within this supernatural world. By leaning into high-end production values and a distinct narrative arc, the campaign elevates standard beverage advertising into a compelling piece of visual storytelling that captures the quintessence of the Halloween spirit with technical precision.

Fanta · Halloween - Ghost Face Can Stab

Fanta leans into the spooky spirit of the season with their Halloween campaign, titled Ghost Face Can Stab, a playful intersection of beverage marketing and pop culture horror. In this vibrant commercial video, the brand transforms its iconic packaging into a canvas for the macabre, featuring limited-edition cans adorned with illustrations of classic figures like Frankenstein and the instantly recognizable Ghost Face mask. The narrative unfolds through a concise, high-energy sequence where a black-clad, hooded hand mimics a slasher-film villain, driving a purple straw into the lid of a can with theatrical intensity. The execution is defined by crisp, studio-based hard light and high-contrast visuals, which make the brand's signature orange palette pop against the dark, ominous aesthetic of the character’s sleeve. By blending a humorous tone with live-action technique, the project bridges the gap between traditional food and beverage advertising and modern social-first content. The campaign, which was brought to life through the collective creative efforts of WPP Open X, Evan Cunningham, and the design team at forpeople, effectively uses familiar horror tropes to cut through the noise of the competitive seasonal market. It is a sharp example of how creative production can turn a simple retail product into a piece of interactive storytelling, proving that a little playful aggression goes a long way in capturing the audience's attention during the busiest fright night of the year.

Fanta · Wanta Fanta

The 'Wanta Fanta' commercial brings a high-energy aesthetic to the brand’s presence in the beverage market. Directed by the production teams at Belen Longhi and Icon Films Sofia, the spot moves between a gaming environment and real-world retail settings. The project incorporates cinematic elements, relying on a mix of live-action technique and VFX to frame the product. The visual narrative utilizes dramatic lighting and rapid transitions to bridge the gap between digital and physical spaces.

Fanta · Wanta

Fanta · They Wanta Fanta

Fanta · It's a Thing

Fanta · It's a Thing

Fanta · It's a Thing

Fanta · It's a Thing

Fanta · It's a Thing

Fanta · TRY THE IRRESISTIBLE NEW TASTE