Nescafe
Nescafe's global commercial campaigns celebrating daily coffee rituals and human connection
Featured Nescafe projects
This week's top Nescafe projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nescafe · The Third Half
Nescafe presents The Third Half, a commercial campaign exploring domestic rituals centered around coffee. The project features former sports stars Luis Garcia and Landon Donovan in a casual home setting, transitioning between an indoor kitchen and an outdoor patio space. The execution utilizes live-action technique and bright, natural light to create a clean aesthetic. The narrative anchors on the interaction between participants as they prepare and enjoy coffee together, maintaining a focus on the beverage consumption experience.
Nescafe · Masterbrand - Remote - 45SEC
This 45-second Nescafe commercial explores a domestic moment of connection between two generations. The narrative follows an older man preparing coffee before greeting a younger visitor, with their interaction centered around a simple shared task in a residential living room. The spot features live-action technique and a warm color palette to establish an inviting atmosphere. Production was handled by Finch Company, with post-production and VFX from The Editors. The project also includes media strategy from OpenMind, music and sound design by Mighty Sound, and PR support from Herd MSL.
Nescafe · "Weekend" :35 - Female
Nescafe presents a 35-second spot titled 'Weekend', a commercial piece centered on the ritual of morning coffee. Set within a modern lakeside home, the narrative follows a couple preparing for a journey, blending domestic intimacy with the product experience. The execution relies on 3D render / CGI techniques to achieve a polished, cinematic look. The visuals leverage warm, golden hour lighting to emphasize the texture of coffee beans and the clarity of glass, maintaining a consistent aesthetic throughout the animation. Created by Animated Storyboards, this spot highlights the role of coffee within leisure-focused beverage consumption.
Nescafe · "Calm" :30
Nescafe’s "Calm" :30 spot centers on a quiet morning routine, depicting a character moving from the bedroom to the kitchen to prepare a coffee. The project leverages 3D render/CGI to establish a domestic atmosphere, focused on the ritual of preparation. The commercial utilizes vibrant morning lighting to highlight the product, captured through a series of intimate, close-up shots of red mugs and coffee preparation. The animation work was handled by Animated Storyboards.
Nescafe · Gold Cappuccino
Nescafe presents Gold Cappuccino, a cinematic campaign for the beverage brand that captures a series of intimate, warm vignettes. The project moves through diverse urban and indoor settings, focusing on the shared experience of coffee through a collection of lifestyle-driven interactions. Directed by Romance Films, the commercial utilizes a soft-focus aesthetic characterized by prominent lens flares and a golden, dreamy atmosphere. The execution leans into a natural light aesthetic, grounding the live-action production in polished color grading and contemporary visuals.
Nescafe · Barista Romance
Nescafe presents 'Barista Romance,' a commercial project that captures an intimate morning exchange within a modern domestic kitchen. The narrative follows a consumer and a barista, leaning into a clean, warm aesthetic defined by natural light and detailed interior textures. Developed by agency WorkInProgress with production by Someplace Nice, the film utilizes live-action techniques to emphasize the environment and coffee preparation. Post-production and sound design were completed by Company 3 New York, FORT, School Editing, Coupe Studios, and JSM Music.
Nescafe · Givebacks
The Givebacks campaign for Nescafe features a series of intimate, human-focused vignettes. The creative narrative centres on a hallway interaction between two neighbours, capturing a moment of connection through a live-action commercial approach. The production, led by agency WorkInProgress with production support from Someplace Nice, utilises soft natural lighting to create a grounded, domestic atmosphere. The project highlights the brand’s presence in everyday environments, relying on understated performance to carry the visual tone. Post-production and finishing were managed by Company 3 New York and FORT, with sound design and original music provided by Coupe Studios and JSM Music. Editing was handled by School Editing.
Nescafe · Nescafe - The World's Coffee
Nescafe captures the global reach of its beverage in 'The World's Coffee,' a commercial film that highlights the universal ritual of coffee preparation. The narrative moves across various cultural settings, juxtaposing intimate domestic kitchen moments with vibrant outdoor scenes to emphasize shared experience. The production leans into a nostalgic and cinematic aesthetic, utilizing warm lighting and heavy film grain to ground the brand's instant coffee in an analogue, live-action context. The project was developed by Corurage Inc, with production handled by Spy Films and post-production by Alter Ego.
Nescafe · How The World Says Coffee
Nescafe’s How The World Says Coffee campaign presents a global montage detailing the diverse rituals surrounding coffee consumption. The film captures intimate moments in kitchens and vibrant outdoor landscapes, focusing on the shared experience of preparing and enjoying hot beverages. Produced with a cinematic, documentary-inspired approach, the work leans into raw textures and warm lighting to emphasize cultural connection. The production features a blend of live-action technique and an analogue aesthetic to create a nostalgic atmosphere throughout the various cuts.
Nescafe · Nescafé Jars
Nescafé explores themes of longevity and utility in its latest commercial, Nescafé Jars. The spot tracks the afterlife of glass coffee vessels as they are repurposed for pantry storage, craft projects, and home altars across various domestic settings. Developed by agency Courage and produced by Spy Films, the campaign leans into a lived-in aesthetic. The film utilizes a warm, nostalgic color palette and natural light to frame these everyday rituals with a tactile, intimate focus.
Nescafe · Jars
Nescafe explores the role of the humble vessel in this commercial titled Jars. Moving through quiet, domestic sequences, the film centers on the transition from coffee preparation to broader domestic rituals, featuring everything from pantry organization to personal family tributes. Produced by Spy Films with agency Courage, the work leans into a cinematic aesthetic. Natural lighting and warm color grading define the visual language, connecting disparate scenes of a sunlit kitchen and intimate bedroom moments through a cohesive, nostalgic lens.
Nescafe · Grandmother
This commercial for Nescafe, titled Grandmother, presents an intimate look at a multi-generational domestic scene. The narrative follows a woman working in a home office before transitioning to a candid moment with an elderly family member, capturing quiet interaction through a cinematic lens. The production, handled by Easy Mondays, utilizes warm, ambient illumination to define the space. The visual execution relies on live-action techniques and soft shadows to maintain a grounded, cozy atmosphere throughout the beverage-focused spot.
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