Stella Artois
Stella Artois' cinematic commercial campaigns and heritage branding in alcoholic beverages
Featured Stella Artois projects
This week's top Stella Artois projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Stella Artois · The Gentlemen's Serve
Stella Artois presents 'The Gentlemen's Serve,' a narrative-driven commercial directed by Fredrik Bond. The film follows a group of men in tailored suits navigating a formal estate auction, utilizing a distinct aesthetic shaped by low-key lighting and atmospheric shadows to build tension within the frame. Produced by Stink Films with agency support from GUT Amsterdam, the project features cinematography by Ben Seresin and product design by Simon Bowles. The visual tone is reinforced by costume design from Rosa Dias and hair and makeup by Michele Baylis, anchoring the cinematic, live-action sequences within a structured, moody environment.
Stella Artois · Cara - Excerpt from film
In this evocative piece for Stella Artois, Vice Media shifts the focus from the brew itself to the dedicated artistry behind the culinary world. Titled Cara, this documentary-style film invites viewers into the visceral environment of The Meat Hook, a professional butchery where heritage and manual labor intersect. The narrative relies on a minimalist aesthetic, utilizing a clean, industrial lighting scheme that draws out the raw textures of both the workspace and the product. Through deliberate, slow motion sequences, the film highlights the tactile reality of the craft, capturing the subject as she handles beef with practiced precision. By centering the story on the historical significance of butchery, the project elevates the everyday work of the artisan into a cinematic exploration of purpose and legacy. The visual language favors a live-action technique that prioritizes authenticity over artifice, allowing the grit of the brick-and-mortar setting to ground the commercial narrative. It is a thoughtful departure from conventional beverage marketing, opting instead to align the brand with the universal values of craftsmanship and human commitment. By focusing on the quiet intensity of the butchery profession, the campaign creates a bridge between the high-end production of fine food and the humble, traditional methods that sustain such culinary excellence, proving that true quality is defined by the depth of the process.
Stella Artois · Pure Gold 45s
Stella Artois positions its Pure Gold product through a high-end commercial campaign featuring professional tennis player Aryna Sabalenka. The project captures the athlete on a clay court against an urban backdrop, balancing athletic performance with the refined lifestyle aesthetic synonymous with the brand. The production, led by GREATERGOOD, utilizes live-action technique and warm tones to highlight both the movement of the game and the product itself. Through polished commercial lighting, the spot aligns the brand with a premium sports environment.
Stella Artois · Pure Gold 30s
Stella Artois presents its latest promotional campaign, Pure Gold, a 30-second commercial within the alcoholic beverages sector. The spot features tennis player Aryna Sabalenka on court alongside actress Marina Ruy Barbosa, framing the product within a premium lifestyle context. Produced by GREATERGOOD, the film utilizes clean live-action techniques to emphasize polished art direction. The visual narrative centers on sophisticated branding and dynamic golden motifs, maintaining a refined aesthetic throughout the sequence.
Stella Artois · Pure Gold :10
Stella Artois presents Pure Gold, a commercial spot featuring Aryna Sabalenka and Marina Ruy Barbosa. The film showcases a series of lifestyle vignettes, moving from a tennis court to an elegant interior setting where the two figures share a toast. Produced by GREATERGOOD, the project utilizes polished commercial cinematography and deliberate professional lighting. The execution emphasizes a warm, clean aesthetic that aligns the brand with a refined, high-end atmosphere through live-action technique.
Stella Artois, FIFA World Cup 2026™ · Celebration ft. David Beckham
Stella Artois marks the FIFA World Cup 2026 with a high-energy campaign titled Celebration, featuring David Beckham. The commercial centres on the collective excitement of football fans, capturing the camaraderie and tension of a match day within a local pub environment. Driven by a live-action technique, the film focuses on the immediate physical reaction to a game-defining moment. The production utilises cinematic framing to heighten the scale of the crowd’s celebration, punctuated by motion-focused liquid shots. The project was developed by GUT Miami with additional creative contributions from Max Cooper.
Stella Artois · The Big News
Stella Artois’ campaign, The Big News, features David Beckham in a cinematic, live-action production. The spot centers on an intimate narrative unfolding within the confines of a dimly lit pub, creating a moody atmosphere through deliberate, dramatic lighting choices. Produced by Artists Equity, the commercial leans into a focused, character-driven aesthetic. The technical execution highlights the interior setting through tight, horizontal framing, grounding the narrative in a tactile, observational style.
Stella Artois, PALACE · Palace Artois
Stella Artois and PALACE join forces for Palace Artois, a collaborative project that captures the intersection of streetwear and pub culture. The commercial documents a three-day event, shifting from panoramic city views of New York and London to the intimate, social environment of local bars. Featuring the co-branded apparel line, the visual narrative utilizes live-action technique and drone footage to transition between wide establishing shots and candid, handheld sequences. The aesthetic leans into a desaturated, warm color palette, framing the collaboration as a study in lifestyle and leisure.
Stella Artois · Holiday Skier
Stella Artois brings a festive atmosphere to the screen in the 'Holiday Skier' commercial, a short-form animation project produced by All Of Us Here. The spot utilizes a distinctive hand-drawn illustration style that leans into 1980s aesthetics, contrasting the vibrant blue tones of a snowy alpine landscape with the warmth of a mountain gathering. The narrative follows a skier navigating a winter slope before joining friends for an outdoor celebration. Integrating a live-action technique during the final product sequence, the film concludes with a close-up of a Stella Artois glass, focusing on the precision of the pour and the foam head. The project serves as a cinematic entry within the alcoholic beverages and food and beverage sectors.
Stella Artois · Snowglobe Ski Lift
Stella Artois brings a seasonal perspective to the alcoholic beverages category in their Snowglobe Ski Lift commercial. The campaign utilizes a blend of animation and live-action techniques to build a holiday-focused narrative, centering on a winter mountain landscape and the signature chalice glass. Produced by All Of Us Here, the spot leans into a nostalgic aesthetic, characterized by soft winter tones and minimal linework. The sequence moves from an expansive alpine environment to an intimate bar setting, maintaining a cinematic feel throughout.
Stella Artois · Snow Globe Dog
Stella Artois’ holiday commercial, titled Snow Globe Dog, leans into seasonal storytelling through a blend of animation and live-action techniques. The narrative centres on a snowy mountain landscape featuring figures and a dog near a cabin, before pulling back to reveal the scene is captured within an inverted Stella Artois chalice. The spot maintains a cinematic aesthetic, utilising a monochrome palette to evoke a nostalgic atmosphere. Produced by All Of Us Here, the work concludes by positioning the brand within its seasonal, holiday-specific context.
Stella Artois · World's Greatest Events
Stella Artois spotlights the meticulous preparation behind the scenes of the Wimbledon tournament in this commercial production. The film documents the precision required for world-class sporting events, moving from wide shots of the iconic stadium to the technical detail of lawn maintenance on the grass courts. Produced by Knucklehead, the spot captures the ritualistic care of tournament grounds, featuring close-ups of equipment, net calibration, and the brand’s signature glassware. The cinematography uses natural light and a clean, polished aesthetic to frame the environment with a technical focus on process and craftsmanship.
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