Doritos, Minecraft Movie: The Nether Lands
Brands
Date
May 2025
Description
Doritos teams up with the Minecraft Movie for a crossover campaign, The Nether Lands, that celebrates the intersection of cinema culture and gaming. The spot leans into an energetic aesthetic, employing dynamic editing and split-screen visuals to bridge the gap between audience snacking habits and the Minecraft universe. Produced in collaboration with agencies and production partners including Beyond, Livewall, and Fitzroy, the work blends archival imagery with live-action technique and slow motion sequences. The project focuses on the theater experience, capturing a cross-section of fans during the film release.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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