Doritos: Did You Say a Collab?
Brand
Date
Jan 2023
Description
Doritos leans into a commercial narrative in its latest food and beverage campaign, 'Did You Say a Collab?'. The project features Missy Elliott navigating a dimly lit hotel corridor adorned with framed records, maintaining a steady visual rhythm through a live-action technique. The film utilises warm interior lighting to highlight the featured product within the CPG and packaged food space. The production captures the atmosphere through a traditional horizontal commercial format.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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