Oreo
Oreo's imaginative campaigns and playful storytelling across the CPG and packaged food sector
Featured Oreo projects
This week's top Oreo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Oreo · Oreo Cows
Oreo explores a playful narrative in this commercial titled 'Oreo Cows', directed by Agustín Carbonere. Developed by agency VML and produced by LANDIA, the spot leans into a documentary-style approach, centering on farmer Guadalupe López in Valle de Bravo, Mexico. The film contrasts the skepticism of local townspeople with the farmer’s whimsical claims regarding his herd. With a visual palette defined by warm, golden hour lighting and cinematic compositions, the project utilizes live-action techniques to anchor its surreal storytelling in a tranquil, rural setting.
Oreo · Oreo Cow
VML New York captures a localized narrative for Oreo in this cinematic commercial project. Set against the landscape of Valle de Bravo, Mexico, the film leans into an observational tone, centering on the story of a local farmer and his unusual claim. The execution utilizes natural light and warm color grading to emphasize rustic textures and candid human expressions. The piece relies on an analogue film aesthetic and deliberate framing to bridge the gap between rural storytelling and the product reveal.
Oreo · Choco Chip Cookie
Oreo’s 'Choco Chip Cookie' campaign leans into the bittersweet nostalgia of transitions, framing the act of moving home through an imaginative lens. The spot follows a protagonist settling into a new space, where opening a pack of cookies triggers a series of dreamscapes populated by oversized biscuits and milk fountains. Produced by All Of Us Here, the commercial utilizes a 3D animated style to bridge the gap between childhood memory and adult milestone. The execution prioritizes detailed interior environments and warm lighting to maintain a consistent, playful tone throughout the narrative.
Oreo · Wonder Vault
Oreo’s Wonder Vault commercial leans into a fantastical narrative, transporting viewers from a stylized park setting into a mechanical, high-energy environment. The piece uses 3D render / CGI techniques to build a vibrant world where milk and cookie components converge in a rhythmic, cinematic display. Produced by All Of Us Here, the project relies on organic movement and detailed character design to anchor its imaginative premise. The animation emphasizes playful textures and dynamic camera work to showcase the product within its whimsical, factory-inspired architecture.
Oreo · Milky Way Dunk
Oreo showcases its manufacturing process in the Milky Way Dunk commercial, a project that bridges the gap between consumer experience and production reality. The film moves from a clean, art-directed studio setting to the inner workings of the Oreo factory in Cikarang, Indonesia. The execution relies on live-action techniques to contrast the refined aesthetic of studio interviews with the industrial scale of the facility. Production duties were handled by Seven Plus, with Leo Indonesia leading the creative agency work. Post-production and sound design were completed by Lilac Post Production, ensuring a polished, horizontal format suitable for commercial distribution.
Oreo · Stay Playful For All
Oreo showcases community spirit in 'Stay Playful For All,' a brand campaign spotlighting the intersection of grassroots hockey and local initiatives across Canada. The project highlights the partnership between the brand and the NHLPA Goals and Dreams program, moving between locker room interactions, arena action, and community facilities. The film utilizes dynamic camera movements and slow motion sequences to capture the energy of youth sports, employing a clean, cinematic aesthetic to bridge individual interviews with broader community engagement scenes. The spot leans into live-action technique to present the support of Canadian hockey programs.
Oreo · Square Cookie
Oreo explores a playful intersection of snack branding and digital culture in this campaign for its limited-run Square Cookie. The creative, developed by Saatchi & Saatchi Germany, integrates 3D render / CGI character animation with live-action footage to present the product within a stylized, voxel-based environment. The commercial transitions between fast-paced presenter commentary and cinematic vignettes. It utilizes a warm, futuristic aesthetic to reimagine the familiar circular form factor as a blocky, digital-native shape, marking a shift in the brand's visual identity for this specific product launch.
Oreo · Fiercely Together
Oreo explores the intersection of competitive discipline and shared experience in the commercial project Fiercely Together. Produced by Romance Films, the spot features a diverse range of athletes navigating high-intensity training sessions across stadium and aquatic environments. The cinematography leans into cinematic visuals and active, energetic movement to capture scenes of soccer, swimming, and wrestling. Through dynamic framing and dramatic athletic lighting, the work highlights the intersection of professional sports culture and live-action technique.
Oreo · The Taste That Makes You Dance
Oreo explores a rhythmic and playful aesthetic in this commercial titled The Taste That Makes You Dance. Developed by agency Leo Indonesia, the campaign centers on the tactile nature of the cookie through dynamic motion graphics and CGI. Featuring a high-contrast palette of vibrant primary colors, the visual execution leans into a minimalist approach. The production, handled by Surplus with sound design by KingKong Sound, focuses on fluid, energetic product movement against a solid blue backdrop.
Oreo, BABYMONSTER · Twist Lick Dance!
Oreo and BABYMONSTER collaborate on the "Twist Lick Dance!" commercial, a rhythmic project centered on a high-energy backstage narrative. The film tracks the members through a dressing room environment, blending candid portraits with synchronized dance choreography. Produced by Surplus with creative input from Leo Indonesia, the spot utilizes live-action technique to contrast the cool, industrial aesthetic of a vanity-filled studio with the vibrant, recognizable pop of the Oreo packaging. The production features a sharp sound design by KingKong Sound, accentuating the movement and playful energy of the choreography.
Oreo · Star Wars
Oreo collaborates with Star Wars in this cinematic commercial, spotlighting custom-embossed chocolate cookies. The campaign uses a hybrid approach, merging 3D render / CGI environments with live-action technique to place the product within iconic franchise-inspired landscapes. Produced by PXP Studios US, the film employs slow motion to emphasize the texture and detail of the cookies. The visual narrative features the product navigating diverse terrains against a backdrop of dramatic lighting, supported by sound design from MAS-Music and Strategy.
Oreo · Wee Hours
Oreo leans into a quiet, domestic narrative with 'Wee Hours,' a commercial film that highlights a late-night interaction between a father and son. Captured through a live-action technique, the project frames a simple kitchen scene as the two share cookies and milk. The film utilizes warm, soft interior lighting to establish a calm atmosphere, focusing on candid interactions and natural pacing. Creative agency Draft FCB led the project, with additional support from MAS-Music and Strategy for music and sound.
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