Cheetos

16 projects·0 creatives·

Featured Cheetos projects

This week's top Cheetos projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Cheetos · Cheetos x Wednesday

Cheetos bridges its playful brand identity with pop-culture narrative in this crossover spot featuring the iconic character Thing from the series Wednesday. The film leans into a classic boardroom casting setup, using a commercial aesthetic to frame an audition where Thing interacts directly with the product. Produced by SMUGGLER and directed by the creative teams at Goodby Silverstein & Partners, the project utilizes live-action technique to maintain a crisp, clean visual tone. Mirada handled post-production and VFX, ensuring the integration of the character remains central to the narrative flow across the boardroom setting.

Project

Cheetos · Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]

Cheetos explores a surreal collaboration for the Pickle’s Back campaign, featuring Megan Thee Stallion and Nickelback in a high-production commercial. The project juxtaposes live-action performance with detailed miniature sets, utilizing cinematic camera work and VFX to bridge the scale between the artists and the product. Developed by GUT Miami and D3, the campaign integrates the two musical acts into a unified narrative. The production, managed by Radical Media, incorporates transitions between a miniature city environment and a professional recording studio, maintaining a consistent aesthetic across diverse settings.

Project

Cheetos · Cheetos Flamin’ Hot Dill Pickle

Cheetos introduces the Flamin’ Hot Dill Pickle flavor through a comedic spot featuring rapper Megan Thee Stallion. The film centers on a narrative where the artist navigates a detailed miniature city model set, employing live-action technique and integrated VFX / visual effects to blend her into the environment. Creative direction by GUT Miami and production by RadicalMedia US drive the project's visual identity. The narrative shifts from the stylized urban diorama to a recording studio setting featuring an appearance by Chad Kroeger. Post-production and visual effects were managed by PS260 and Company 3 LA, with audio finishing by Laura Lamb Patterson.