Doritos leans into its snack-centric brand identity for this comedic commercial spot, The Barbershop. The narrative unfolds within a vibrant, retro-styled environment where a routine haircut takes an unexpected turn after the barber shares a bag of Nacho Cheese Doritos.
The film utilizes a classic live-action technique to capture the awkward interaction, emphasizing the messier side of snacking. With production led by Patrick Koitzsch, the spot relies on timing and physical comedy to lean into the brand’s humorous tone.
