Doritos
The Barbershop
Brand
ProjectThe Barbershop
Date
Sep 2026
Description
Doritos leans into its snack-centric brand identity for this comedic commercial spot, The Barbershop. The narrative unfolds within a vibrant, retro-styled environment where a routine haircut takes an unexpected turn after the barber shares a bag of Nacho Cheese Doritos. The film utilizes a classic live-action technique to capture the awkward interaction, emphasizing the messier side of snacking. With production led by Patrick Koitzsch, the spot relies on timing and physical comedy to lean into the brand’s humorous tone.
Style
Humorous, Horizontal, Commercial
Industries
CPG / Packaged Food
Color
Off-Black
Off-White
Background
Salon
Context
TVC / TV Commercial
Associated creatives
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