Planters
Planters' cinematic campaigns and high-production commercials across CPG and packaged food
Featured Planters projects
This week's top Planters projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Planters · Nuts About the Holidays
Planters introduces the 'Nuts About the Holidays' campaign, a festive commercial set within a whimsical, high-production workshop. The project utilizes rich 3D animation to bring a cinematic staging of holiday preparation to life, centering on Mr. Peanut in his signature top hat. The spot leans into a warm, nostalgic aesthetic through its intricate mechanical details and festive, holiday-themed environment. Production and post-production were handled by Mathematic Studio.
Planters · 'Open The Magic' Making Of
Planters’ 'Open The Magic' making-of feature explores the technical pipeline behind the brand's latest holiday campaign. The project, produced by Mathematic Studio, highlights the transition from initial wireframe models and architectural blueprints to fully rendered 3D environments. By layering 3D render / CGI animation with precise lighting design, the team constructs a detailed festive interior featuring mechanical nutcrackers and cascading peanuts. The feature provides an editorial look at the cinematic visual effects process that brings the commercial to life.
Planters, Netflix · Peanut Programming
Planters and Netflix join forces for 'Peanut Programming', a commercial spot that centers on the iconic Mr. Peanut character overseeing a sprawling, automated manufacturing facility. The narrative navigates between a retro-inspired office setting and an active factory floor defined by mechanical precision. Produced by Reset with production service from Radioaktive x Shelter, the film utilizes live-action technique to ground the industrial environment. The visual execution leans into a cinematic aesthetic, featuring high-contrast environments filled with sparks and welding equipment, punctuated by slow-motion sequences.
Planters · Dance Like Dad
Planters presents 'Dance Like Dad,' a comedic campaign starring actor Anthony Anderson. The commercial captures a series of dads performing high-energy, humorous routines across suburban settings, from residential garages to local lawns, while incorporating everyday tasks like lawn maintenance and bike repairs. Produced by Tool, the project leans into a live-action technique with bright, natural lighting and crisp, high-definition production values. The narrative underscores a playful tone through dynamic editing and choreography, supported by sound design from Beacon Street Studios and post-production by BUCK Amsterdam.
Planters · Planters 'Feed the Debate' - Super Bowl LVI
Planters presents 'Feed the Debate' for Super Bowl LVI, a commercial campaign produced by Moxie Pictures. The project leans into a humorous, dialogue-driven format, featuring two men engaged in an spirited debate over the proper method of consuming mixed nuts within a pub setting. The live-action technique relies on clean, observational framing to highlight the banter between the characters. The production was spearheaded by VaynerMedia North America, with post-production and visual effects work handled by Nice Shoes.
Planters · Whittle Nut Bowl
Planters delivers a holiday campaign titled 'Whittle Nut Bowl,' featuring cinematic storytelling anchored in a Victorian-era parlor. The narrative centres on Mr. Peanut, presented as an anthropomorphic character within a warmly lit, nostalgic interior. The production leans into a cozy aesthetic, utilizing natural light and live-action techniques to define the period setting. Orchestrated by VaynerMedia North America, the project features contributions from Strike Anywhere, Good Behavior, and Passion Animation Studios to realize the character-driven scenes.
Planters · Jeff Ross Gets Ready to Roast Mr. Peanut
Planters engages comedian Jeff Ross in this narrative-driven commercial spot, focusing on the preparation for a comedic roast of the brand's mascot, Mr. Peanut. The film depicts Ross in a trailer environment, outlining jokes on a whiteboard while interacting with the iconic character. The project features live-action technique and polished commercial production values. Creative development was led by VaynerMedia North America, with production handled by Caviar LA. Post-production duties were shared by Eva Nosidam and Mathematic, while sound design was completed by TJ Dumser and James Poyser.
Planters · Perfume
Planters introduces a humorous take on fragrance marketing with this commercial spot, "Perfume." The project leans into a polished, live-action aesthetic, unfolding through a series of comedic encounters set within an office elevator and lobby. Developed by agency partners FCB New York and production house Hungry Man US, the narrative follows a woman and a man through a sequence of interactions. The execution utilizes cool, interior-focused lighting to frame the cinematic advertising production.
Planters · Cashew Talker
Planters introduces the Cashew Talker campaign, a live-action commercial series highlighting the brand's new flavor profiles, including Rosemary and Sea Salt. The narrative follows an enthusiastic protagonist who evangelizes these snacks across diverse social environments, ranging from corporate boardrooms and elevators to personal moments at home and on the soccer field. The project was created by agency BBDO MW and directed by Epoch Films. The visual execution leans into a minimalist aesthetic, utilizing natural light and clean interior framing to focus on the comedic delivery. Post-production and color work were completed by Company 3 New York, with editorial support from Cabin Edit.
Planters · Carpool Cashew-oke
Planters presents 'Carpool Cashew-oke,' a commercial spot centered on the spontaneous, lighthearted enjoyment of its signature snack. The narrative follows a driver in a moment of candid, musical enthusiasm, transforming a routine car ride into an expressive scene. Executed as a live-action production, the film leans into a raw aesthetic, utilizing natural light to capture the movement of a passing landscape. The project was developed through a collaboration between agency BBDO MW and production company Epoch Films.
Planters · Bay Room Mural
Planters introduces the Bay Room Mural, a commercial campaign produced by Epoch Films in collaboration with agency BBDO MW. The spot highlights the brand's snack range through a lighthearted domestic narrative set within a nursery. Featuring live-action techniques, the film centers on a couple observing a mural that incorporates whimsical characters, including a pickle with a cashew and a cowgirl on a peanut shell boat. The project highlights the specific product line of dill pickle cashews, with post-production and VFX handled by Company 3 New York and editorial work provided by Cabin Edit.
Planters · Mr. Peanut - Experiential
Planters brings its brand icon to life in this experiential campaign, featuring an interactive product display installed within a shopping center. The activation invites mall visitors to engage with a large, branded cylinder equipped with audio prompts and a decibel meter to capture crowd reactions. Produced by SCHOFIELD'S FLOWERS, the live-action project utilises natural ambient lighting to capture the spontaneity of the public interactions. The resulting footage relies on a documentary approach, employing a mix of steady tracking and handheld camera work to document the shoppers' responses to the display.
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