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Doritos: Stranger Things

Date

Oct 2025

Description

Doritos leans into the aesthetic of 1980s broadcast television for this collaboration with Stranger Things. The spot adopts the persona of a morning news segment, 'Breakfast Britain,' featuring a retro studio setting complete with period-accurate set design and styling. The commercial utilizes live-action technique layered with analog video tape artifacts and low-fidelity tracking distortions to capture a nostalgic visual language. Produced by Outsider, the film integrates branded merchandise and product placement into a narrative centered on the fictional events of Hawkins, Indiana. Creative development was led by Sips & Bites, with visual effects by Absolute and sound design provided by Bark Soho.

Style

Lifestyle, Horizontal, 1980s, Nostalgic

Techniques

VHS / lo-fi

Color
Jet Black
Pure White
Crimson
Background

Set-dressed

Context

TVC / TV Commercial

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