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Doritos: We're Out of This World

Brand
Doritos
Date

Jun 2025

Description

This Doritos commercial, titled 'We’re Out of This World', leans into a humorous sci-fi narrative set within a detailed spaceship cockpit. The campaign features an astronaut observing a satirical news broadcast about extraterrestrial visitors while zero-gravity snacks drift through the cabin. Developed by agency ISLA BUENOS AIRES with production from Iconoclast US, the piece blends live-action technique with 3D render/CGI elements. The execution balances cinematic lighting and retro-futuristic set design to support the lighthearted tone of the spot. Post-production and VFX were managed by Ellas Post, San Pancho Post, and Sauvage TV, with sound design and music provided by SATELITE AUDIO.

Style

Humorous, Horizontal, Cinematic, Minimalist

Techniques

3D render / CGI

Industries
CPG / Packaged Food
Color
Crimson
Jet Black
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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