Kraft Heinz

28 projects·2 creatives·

Featured Kraft Heinz projects

This week's top Kraft Heinz projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Kraft Heinz · United Tastes of America

Kraft Heinz explores regional culinary traditions in the United Tastes of America campaign. The commercial centres on communal outdoor dining, capturing backyard barbecues and camping cookouts through a lens of food-focused social connection. Produced with creative input from agencies TracyLocke and Zeno Group, the film utilizes a live-action technique to document meal preparation and the application of core condiments across varied group settings. The production maintains a warm, energetic visual rhythm throughout its horizontal commercial format.

Project

Kraft Heinz · Mayonnaise

Kraft Heinz presents a commercial spot for their mayonnaise, centered on the physical properties of the product. The project utilises macro cinematography to capture the dense, glossy consistency of the spread in high definition. Produced by Studio Philotheus Nisch with agency support from Wieden+Kennedy London, the visual language relies on a clean, minimalist aesthetic. Dynamic text overlays integrated into the frame provide product messaging, complemented by post-production work from No.8ldn.