Doritos

The Crunch Prix

Brand

Date

Jul 2026

Description

Doritos leans into high-octane absurdity for The Crunch Prix, a spot that juxtaposes the mundane act of snacking with the intensity of professional motor racing. The commercial features racers navigating a track in unconventional vehicles—including armchairs, beanbags, and bathtubs—while maintaining their snack-time composure. Developed by agency Goodby Silverstein & Partners, the production balances indoor comfort with large-scale race circuit action. The execution relies on live-action technique and extensive VFX to bridge the gap between living room settings and dramatic exterior speedways. Post-production work was handled by Untold Studios, utilizing moody lighting to enhance the cinematic quality of the sequences.

Style

Horizontal, Commercial, Action, Moody

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Jet Black

Camel

Background

Living Room

Context