Doritos The Crunch Prix 2026

About

Doritos leans into high-octane absurdity for The Crunch Prix, a spot that juxtaposes the mundane act of snacking with the intensity of professional circuit racing. The narrative trades traditional vehicles for unconventional furniture, featuring participants navigating a professional track while seated in armchairs, beanbags, and bathtubs. Developed alongside Goodby Silverstein & Partners, the commercial maintains a deliberate tension between its domestic subjects and the speed of the race. The production utilizes live-action technique complemented by extensive VFX to blend the two environments, resulting in a moody atmosphere that highlights the product in a fast-paced, action-oriented format.