Doritos: Doritos Minecraft
Brand
Date
Jul 2025
Description
Doritos collaborates with Minecraft in a multi-channel campaign that blends digital architectural visualisations with brand-focused promotional content. The project features an extensive Outernet takeover, bringing large-scale digital displays into the urban landscape. Produced with post-production and VFX by The Green Room, the creative utilizes motion graphics and 3D render/CGI elements to bridge the gap between physical retail packaging and virtual gaming environments. The execution extends into social media, with interactive digital placements and mobile-optimised video assets designed for vertical playback.
Style
Vertical, Commercial, Graphic
Techniques
3D render / CGI, Motion Graphics
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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