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  • ·Loro Piana Après Ski Fall 2024 campaign portrait
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Monochrome image of a man in a beanie and heavy coat seated inside a snow-covered tent beneath pine trees.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

man in winter coatwinter coatman in beaniebeanieman seated in snowmansnow-covered tenttent

Description

A monochrome advertising campaign portrait for Loro Piana's Après Ski Fall 2024 collection, photographed by Annemarieke Van Drimmelen. A man wearing a knitted beanie and heavy winter coat is seated inside the entrance of a tent heavily blanketed in snow. Fine snowflakes drift across the frame, adding texture to the scene. The background features dense pine trees under an overcast sky. The composition employs soft, natural lighting and a desaturated aesthetic.

Style

Vertical, Commercial, Desaturated, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Light Grey (40%)

Background

Snowfield

Context

Advertising Campaign