Loro Piana Après Ski Fall 2024 Ad Campaign 2024

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A monochrome advertising campaign portrait for Loro Piana's Après Ski Fall 2024 collection, photographed by Annemarieke Van Drimmelen. A man wearing a knitted beanie and heavy winter coat is seated inside the entrance of a tent heavily blanketed in snow. Fine snowflakes drift across the frame, adding texture to the scene. The background features dense pine trees under an overcast sky. The composition employs soft, natural lighting and a desaturated aesthetic.