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ProjectAprès Ski Fall 2024 Ad Campaign
Close-up portrait of a woman wearing a cream knit cap and matching scarf seen through a frosty window pane

Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman in knit capwoman in winter scarfwoman looking through windowwomanknit capwinter scarf

Description

This intimate close-up portrait from the Loro Piana Après Ski Fall 2024 ad campaign features a woman framed through a frosty window pane. She wears a textured cream knit cap and a matching ribbed knit scarf wrapped closely around her neck. Soft, natural winter daylight illuminates the scene, casting gentle shadows across her face while snowflakes and ice crystals pattern the glass foreground. Photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person, the composition captures a quiet, atmospheric moment with a muted, cool color palette.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Beige (30%)

Context

Advertising Campaign