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  • ·Loro Piana Après Ski Fall 2024 Ad Campaign
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Model seated cross-legged in winter apparel beneath hanging icicles in a glacier cave

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman seated in winter apparelwoman in white jacketwinter apparelwhite jacketwomanshearing bootsknit beanie

Description

Loro Piana presents its Après Ski Fall 2024 ad campaign, photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person. A model is seated cross-legged on a snow-covered surface at the base of a towering, hollowed-out wall of blue ice and hanging icicles. She wears a padded white jacket, matching winter trousers, a knit beanie, gloves, and fluffy shearling boots. The composition is vertically framed, emphasizing the dramatic scale of the frozen natural cavern overhead. Cool blue and grey tones dominate the palette, enhanced by soft natural daylight filtering through the icy formation.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Beige (30%)
Medium Grey (20%)

Background

Glacier

Context

Advertising Campaign