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  • ·Loro Piana Aprs Ski Fall 2024 Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Man wearing a patterned brown knit sweater and green beanie in a dimly lit indoor setting.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

man in knit sweaterknit sweatersweaterman wearing beaniegreen beaniebeanie

Description

This portrait image for Loro Piana's Après Ski Fall 2024 ad campaign features a man seated indoors under directional lighting. He wears a brown patterned knit zip sweater, a ribbed green beanie, and matching gloves, presenting a warm and tactile aesthetic. The low-key lighting emphasizes the rich textures of the wool garments and creates deep shadows in the background. Annemarieke Van Drimmelen served as the photographer for the shoot, with creative direction by Thomas Person.

Style

Editorial, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Chocolate (60%)
Forest Green (40%)

Context

Advertising Campaign