Salomon 210522_SL_SalomonBlackEdition 2021

Description

This monochrome image captures a man mid-stride as he runs across an expansive, snow-covered mountain landscape. Dressed in performance apparel including a dark jacket, shorts, cap, and gloves, the runner moves dynamically through the rugged terrain. The scene is shot in high-contrast black and white, emphasizing the stark textures of the snow and distant mountain ridges. Natural lighting highlights the contours of the landscape and the determined movement of the runner.

Style

Editorial, Vertical, Action, Monochrome

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Snowfield

Context

Advertising Campaign