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  • ·Loro Piana Après Ski Fall 2024 Ad Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Man wearing a textured beanie and dark winter jacket standing outdoors in front of a snow-covered shelter

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

man in winter jacketman in jacketwinter jacketman in beaniebeanieknitted sweater

Description

This black and white campaign image for Loro Piana's Après Ski Fall 2024 collection features a male model standing outdoors in a snowy environment. He wears a knitted beanie, patterned turtleneck sweater, and a heavy winter jacket, positioned in front of a large snow-covered structure resembling a tent or shelter with pine trees visible in the background. The composition employs natural outdoor lighting with soft falling snow captured across the frame, creating a wintry atmosphere. Annemarieke Van Drimmelen photographed the campaign with creative direction by Thomas Person.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Medium Grey (40%)

Background

Snowfield

Context

Advertising Campaign