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  • ·Loro Piana Après Ski Fall 2024 Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
A man wearing a dark hooded vest, dark beanie, and gloves sitting on a snowy terrain overlooking water.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

man in winter apparelman sitting on snowman in dark vestman in beaniewinter appareldark vestbeaniegloves

Description

This portrait for the Loro Piana Après Ski Fall 2024 ad campaign features a man seated on a snowy terrain near a body of water. He wears a dark hooded vest, a heavy sweater, a knit beanie, and gloves, styled for cold weather conditions. The composition employs a vertical framing style with natural daylight illuminating the wintry environment. Annemarieke Van Drimmelen photographed the campaign with creative direction by Thomas Person and production by MA+Group.

Style

Editorial, Vertical, Desaturated, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (80%)

Background

Snowfield

Context

Advertising Campaign