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  • ·Loro Piana Aprs Ski Fall 2024 Winter Campaign
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Woman in winter outerwear posing against a massive vertical wall of blue ice and snow formations

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman wearing winter outerwearwoman in puffer jacketwinter outerwearpuffer jacketwoman standing near ice wallwoman

Description

This vertical fashion campaign image features a female model posing against a dramatic, towering wall of blue ice and frozen snow. She wears a cream-coloured puffer jacket, matching knit trousers, a bucket hat, and fluffy winter boots, with one hand resting against the frozen surface. The lighting is cool, soft, and diffuse, emphasizing the wintry textures and icy palette. Captured by photographer Annemarieke Van Drimmelen with creative direction by Thomas Person for the Loro Piana Aprs Ski Fall 2024 collection.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Beige (50%)

Background

Glacier

Context

Advertising Campaign