Salomon 210522_SL_SalomonBlackEdition 2021

Description

This outdoor campaign image for Salomon, photographed by Julian Schulz, captures a minimalist winter landscape dominated by a vast snowfield. A single small figure is visible in the middle distance, walking along a trail carved into the snow under a wide, pale sky where a faint moon is visible. The composition emphasizes scale and isolation, rendered in a monochrome aesthetic with natural lighting highlighting the contours of the snow-covered terrain.

Style

Documentary, Horizontal, Monochrome

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Snowfield

Context

Advertising Campaign