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Man wearing a patterned wool sweater and beanie inside a tent for Loro Piana Après Ski Fall 2024 campaign

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

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This image from the Loro Piana Après Ski Fall 2024 ad campaign features a male model seated inside a tent structure. He wears a textured wool sweater with a fair isle pattern across the shoulders, a matching beanie, and dark trousers. The lighting creates warm highlights along his profile against the darker canvas walls of the shelter. The campaign was photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person.

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Advertising Campaign