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  • ·Loro Piana Après Ski Fall 2024 campaign winter portrait
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Monochrome rear view of a person wearing a knit sweater and beanie outdoors amidst falling snow.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

person in knit sweaterknit sweatersweaterperson in beaniebeanieperson from behindwinter apparel

Description

A monochrome vertical portrait captures a person from behind, standing outdoors amidst a flurry of falling snow. The subject wears a textured knit sweater, a matching beanie hat, and textured knit trousers. Their arms are slightly extended outward in a relaxed stance against a dense forest backdrop blanketed in snow. The lighting is soft and natural, emphasizing the rich tactile qualities of the winter apparel and the dynamic motion of the swirling snowflakes. Photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person for the Loro Piana Après Ski Fall 2024 ad campaign.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Charcoal (30%)

Background

Forest

Context

Advertising Campaign