Loro Piana Après Ski Fall 2024 Ad Campaign 2024

About

A monochrome vertical portrait captures a person from behind, standing outdoors amidst a flurry of falling snow. The subject wears a textured knit sweater, a matching beanie hat, and textured knit trousers. Their arms are slightly extended outward in a relaxed stance against a dense forest backdrop blanketed in snow. The lighting is soft and natural, emphasizing the rich tactile qualities of the winter apparel and the dynamic motion of the swirling snowflakes. Photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person for the Loro Piana Après Ski Fall 2024 ad campaign.