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ProjectAprès Ski Fall 2024 Ad Campaign
Close-up portrait of a woman wearing a heavy knit beanie and ribbed sweater against a plain background

Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman in knit beanieknit beaniebeanieknitted sweaterribbed sweatersweaterwoman portraitclose-up portrait

Description

This intimate close-up portrait is part of the Loro Piana Après Ski Fall 2024 ad campaign, photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person. The monochrome frame captures a model in a chunky ribbed knit beanie and matching sweater, with a hand raised near the face. The composition employs soft, moody lighting and a neutral, minimalist background to highlight the rich tactile textures of the luxury knitwear. Produced by 360pm and MA+ Group, the image reflects a refined, quiet aesthetic focused on winter luxury.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Light Grey (50%)

Background

White Seamless

Context

Advertising Campaign