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  • ·Loro Piana Après Ski Fall 2024 Ad Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Two models standing outdoors framed by bare winter trees against a massive frozen blue ice waterfall wearing warm apparel

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

two models standingtwo modelsmodels standingman and womanwinter apparelknitwearbeaniewinter boots

Description

This advertising campaign image for Loro Piana's Après Ski Fall 2024 collection was photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person. Two models stand facing each other in a snowy landscape, framed naturally by the intricate silhouettes of bare winter tree branches in the foreground. They wear cozy seasonal knitwear, beanies, and winter boots against a towering, sheer backdrop of frozen blue ice and snow-covered terrain. The cool, moody color grading accentuates the wintry atmosphere, casting a serene and frost-toned ambiance across the frame.

Style

Editorial, Vertical, Moody, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Beige (30%)
Olive (20%)

Background

Snowfield

Context

Advertising Campaign