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  • ·Loro Piana Après Ski 2024 winter knitwear campaign editorial
Brand
Loro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Woman in knit hat and winter scarf posing near a rustic wooden cabin for Loro Piana

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman in knit hatknit hatwinter scarfwoman wearing scarfknitwearwoman posing

Description

This black-and-white editorial campaign image for Loro Piana features a woman posing outdoors against a rustic wooden cabin exterior with patches of snow. She wears a textured knit hat, a high-necked sweater, a matching skirt with detailed hemwork, and a layered plush winter scarf. The composition employs a soft-focus aesthetic with natural lighting, capturing an intimate and serene winter mood for the Après Ski Fall 2024 collection.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Medium Grey (30%)

Background

House

Context

Advertising Campaign