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  • ·Loro Piana Après Ski Fall 2024 Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Woman in cream winter knitwear seated on the rustic log cabin porch for Loro Piana campaign

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman seated on log cabin porchwoman seatedlog cabin porchwoman in cream knitwearcream knitwearknitwearwoman wearing beaniebeaniewoman wearing fleece bootsfleece bootswoman

Description

Captured by photographer Annemarieke Van Drimmelen under the creative direction of Thomas Person for Loro Piana's Après Ski Fall 2024 ad campaign, this vertical portrait features a female model seated on the wooden porch of a rustic log cabin. The subject wears layered knitwear including a fluffy cream-coloured vest, matching trousers, a beanie, and textured fleece boots. The scene is bathed in subdued, natural winter light, highlighting the heavy grain and texture of the weathered timber logs comprising the cabin structure. The colour palette is dominated by neutral tones of grey, cream, and taupe, creating a serene and grounded atmosphere.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Medium Grey (50%)

Background

House

Context

Advertising Campaign