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  • ·Loro Piana Après Ski Fall 2024 Winter Campaign
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Person wearing a cream puffer jacket and beanie wading through deep snow in a frosty winter forest.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

person in puffer jacketpuffer jacketcream puffer jacketperson in snowwinter coatknit beaniewinter apparel

Description

An individual navigates a snow-covered winter forest during the Loro Piana Après Ski Fall 2024 ad campaign, photographed by Annemarieke Van Drimmelen with creative direction by Thomas Person. The person wears a padded cream jacket, dark trousers, and a ribbed knit beanie while moving through deep snow alongside frost-covered bare branches. The natural lighting creates a soft, cold palette emphasizing the wintry outdoor setting. The composition captures a candid, observational moment within the seasonal campaign.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Charcoal (50%)

Background

Forest

Context

Advertising Campaign