Loro Piana
Loro Piana's quiet luxury lookbooks and campaigns across luxury fashion and accessories
Featured Loro Piana projects
This week's top Loro Piana projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Loro Piana · 'Back to School' Fall 2026 Ad Campaign
Loro Piana’s 'Back to School' Fall 2026 campaign captures a study in academic refinement, set against the historic backdrop of the Sorbonne in Paris. Photographed by Sam Rock, the imagery leans into a muted, earthy palette that emphasizes the house’s signature focus on fine textiles and layered knitwear. The collection features models Libby Taverner and Kim Woosang in a series of menswear-inspired looks, ranging from structured tweed blazers and tailored overcoats to utility vests and tactile suede outerwear. Executed with a focus on soft, natural light, the campaign channels a studious and contemplative atmosphere. The photography highlights intricate material textures—including flecked wools, ribbed leather, and cozy knits—within the amphitheaters and wood-paneled lecture halls of the university. The result is a series of commercial editorial portraits that balance polished architectural details with the relaxed, collegiate spirit of the season.
Project Loro Piana · Loro Piana Icons
Loro Piana Icons transcends the traditional fashion campaign by grounding luxury in the visceral, tactile reality of the natural world. Photographer Robin Galiegue crafts a series of portraits that function as a study in quiet refinement, drawing upon editorial minimalism to articulate the brand's commitment to exceptional materials. Featuring models Leon Dame and Raquel Zimmermann, the work leans into an atmosphere of understated elegance, set against the backdrop of historic, thatched-roof cottages that evoke a sense of timeless rural heritage. Through a mastery of natural light and high-contrast monochrome tones, the imagery highlights the complex structural weaves of wool knits and the crisp lines of tailored button-downs. Styled by Aleksandra Woroniecka, the project utilizes analogue film techniques to lend a cinematic, authentic texture to the subjects, whose serene and contemplative expressions anchor the visual narrative. With hair by Lukas Tralmer and makeup by Karim Rahman, the project avoids the spectacle of high fashion in favor of a portrait-driven focus, where the interplay between human stillness and landscape serves as the primary hook. The result is a sophisticated exploration of lifestyle imagery that speaks to the heritage of the house while maintaining a distinctly modern edge. By prioritizing shallow depth of field and soft-focus compositions, the campaign succeeds in rendering high-end knitwear as both accessible and inherently premium, perfectly encapsulating the essence of the Loro Piana legacy.
Project Loro Piana · Fall 2026 Ad Campaign
Loro Piana’s Fall 2026 ad campaign serves as a masterclass in quiet luxury, effortlessly blending the house’s heritage of textile excellence with a contemporary, architectural sensibility. Under the sharp creative direction of Franck Durand, the campaign moves beyond traditional fashion marketing, favoring a cinematic narrative that feels more like an intimate observation of character than a standard seasonal rollout. Photographer Mario Sorrenti captures this essence through a lens of editorial minimalism, where the focus remains steadfastly on the interplay between the human form and the structural elegance of a sparse, modern art gallery setting. By utilizing soft natural light throughout the series, the imagery elevates the tactile quality of suede, wool, and velvet, allowing the garments to resonate as essential components of the environment. The diverse ensemble cast, including models like Sigrid de L’Epine and Jackson Giles, populates these refined spaces with a sense of calm intentionality, reinforcing a lifestyle brand identity defined by poise and substance. This campaign exemplifies the power of restraint in luxury fashion, where clean lines, earth-toned palettes, and carefully composed portraits strip away the noise to reveal a sophisticated vision of style. It is a compelling, lifestyle-oriented exploration that positions Loro Piana not merely as a clothier, but as an architect of a timeless, curated world.
Project Loro Piana · Après Ski Fall 2024 Ad Campaign
For the Loro Piana Après Ski Fall 2024 campaign, creative director Thomas Person and photographer Annemarieke Van Drimmelen deliver an evocative meditation on quiet luxury set against the stark, frozen beauty of the alpine wilderness. The campaign, produced by 360pm/MA+Group, masterfully captures the intersection of high-end knitwear and rugged outdoor performance. Through a lens that leans into editorial minimalism and a monochromatic palette of creams, beiges, and charcoal, the imagery emphasizes the rich, tactile quality of shearling, wool, and intricate Fair Isle patterns. Many of the campaign assets utilize 35mm film and analogue techniques, lending a timeless, cinematic quality to the work that feels both intimate and expansive. Whether portraying models nestled in rustic tents or framed by the jagged, icy blue structures of a glacial landscape, the storytelling remains rooted in a sense of stoic serenity. By utilizing soft, diffused natural light, the project heightens the contrast between the warmth of the layered apparel and the frigid, atmospheric environment. This approach eschews traditional fashion spectacle in favor of a documentary-style elegance, where the garments appear as natural extensions of the wintry terrain. The result is a sophisticated narrative that elevates winter fashion, presenting the collection as an essential companion for the modern, contemplative traveler navigating the quiet majesty of a snowy, high-altitude retreat.
Project Loro Piana · Signature Handbag Ad Campaign
The Loro Piana Signature Handbag Ad Campaign showcases the brand's latest collection through a series of refined product studies. Photographed by Charles Negre, the campaign leans into a minimalist aesthetic, utilizing clean framing and neutral palettes to highlight the material quality of the luxury accessories. The imagery focuses on the tactile nature of the craftsmanship, pairing structured leather and canvas handbags with organic, abstract wooden sculptures. The project employs a polished commercial approach, with soft studio and natural lighting accentuating the fine pebble grain, contrast stitching, and metallic hardware found across the collection.
Loro Piana · Denim Capsule 2024
Loro Piana presents the Denim Capsule 2024 collection, captured in a campaign that highlights the interplay between academic environments and premium textile construction. The film leans into a collegiate aesthetic, placing young talent within historic stone architecture and manicured campus landscapes. The production, handled by Partner Films Paris, employs natural light and a warm, muted color palette to emphasize the tactile quality of the collection, which pairs denim outerwear with wool knitwear and tailored trousers. Through a series of candid, leisurely sequences, the project blends cinematic pacing with a nostalgic tone.
Loro Piana · Denim Capsule 2024
Loro Piana explores the intersection of campus life and textile craftsmanship in this promotional film for its 2024 Denim Capsule. The narrative follows a group of young models through a historic university setting, moving between stone-clad corridors, rooftop study spots, and sprawling green lawns. Produced by Partner Films London, the piece leans into cinematic storytelling to frame the collection’s denim jackets, trousers, and knitwear. The execution utilizes a warm, earthy color palette and natural light to maintain an authentic, editorial portraiture aesthetic.
Loro Piana · FW23
Loro Piana's FW23 campaign captures a series of candid encounters, moving from an outdoor garden setting into the warmth of a residential interior. The film highlights the collection's focus on tactile knitwear and layered outerwear through a candid, ensemble-driven narrative. Shot with a raw, analogue aesthetic, the cinematography relies on natural light to emphasize the seasonal neutral tones. Production for the project was managed by Partner Films New York.
Loro Piana · Into the Wild 2024
Loro Piana’s Into the Wild 2024 campaign frames luxury fashion through the lens of rugged outdoor exploration. The commercial video follows a group navigating dense forests, transitioning from mountainous landscapes to active pursuits like cycling and canoeing. Produced by Partner Films New York, the project utilizes live-action techniques to emphasize a connection to the environment. The cinematography leans into raw, earthy palettes and atmospheric, misty conditions to anchor the apparel within an adventurous lifestyle setting.
Project Loro Piana · Loro Piana Holiday 2025 Campaign
Loro Piana’s Holiday 2025 campaign explores the intersection of heritage craftsmanship and winter serenity. Photographed by Annemarieke Van Drimmelen, the series channels an intimate, scholarly aesthetic, transitioning between the warmth of wood-paneled libraries and the raw, expansive landscapes of a snowy terrain. Fashion styling by Aleksandra Woroniecka emphasizes tactile luxury, highlighting rich knits, shearling, and tailored outerwear through a subdued, earthy color palette. The editorial visuals leverage analogue film techniques and natural light to deepen the atmospheric quality of each portrait. Casting, directed by Piergiorgio Del Moro, features models including Aivita Mūze, Awar Odhiang, Elias Monstrey, Hejia Li, Mathilda Gvarliani, Penelope Ternes, and Yoesry Detre.
Project Loro Piana · Loro Denim 2024 Capsule Collection
Loro Piana presents the Loro Denim 2024 capsule collection, a campaign captured by photographer Alasdair McLellan. The imagery centres on deep indigo and charcoal tailored pieces, juxtaposing the raw durability of denim against plush knitwear and earthy tones. Working with fashion editor and stylist Aleksandra Woroniecka, the project draws on soft, directional natural light to highlight the tactile interplay of fabric textures. The editorial series features models Angelina Kendall, Achille Genet, and Nicola Macchi, with casting by Piergiorgio Del Moro. The collection focuses on the classic intersection of heritage tailoring and modern casual wear.
Project Loro Piana · Loro Piana S/S 25 Lookbook
The Loro Piana Spring/Summer 2025 lookbook presents a focused study on contemporary luxury, highlighting a rich palette of earth tones and tactile knitwear. Photographed by Robin Galiegue and styled by Aleksandra Woroniecka, the collection leans into minimalist silhouettes and structured layering, with art direction that emphasises the intricate craftsmanship and fabric quality of the garments. The series features models including Malick Bodian, Nyaduola Gabriel, Takfarines Bengana, Vika Evseeva, and Elias Monstrey. Through a clean editorial approach, the imagery utilises soft, diffused studio lighting against neutral grey backdrops, maintaining a consistent, refined aesthetic that brings the focus to the interplay between the collection’s textures and the tailored proportions.
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