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  • ·Loro Piana Après Ski Fall 2024 campaign editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Model wrapped in a patterned blanket wearing a knit beanie standing in a snowy landscape under an overcast sky.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

model wrapped in blanketpatterned blanketwoman in blanketknit beaniewoman wearing beanie

Description

Captured by photographer Annemarieke Van Drimmelen for Loro Piana's Après Ski Fall 2024 ad campaign, this monochrome editorial image features a model wrapped tightly in a large patterned blanket and wearing a knit beanie. The subject stands outdoors in a vast, snow-covered landscape under a pale, overcast sky, with a distant treeline marking the horizon. The composition uses a vertical portrait orientation with soft natural daylight, emphasizing the tactile heavy texture of the woolen wrap against the wintry environment.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Snowfield

Context

Advertising Campaign