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Brand
Loro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Model wearing a cozy knit turtleneck sweater and beanie sitting in a rustic wooden armchair

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman in knit sweaterwoman in sweaterknit sweaterwoman in beaniebeaniewoman seated in armchairwooden armchairarmchair

Description

Captured for the Loro Piana Après Ski Fall 2024 ad campaign, this intimate portrait features a model seated in a rustic wooden armchair. The subject wears a thick, textured knit turtleneck sweater paired with a matching beanie, embodying soft winter luxury. The dim lighting and moody color grading create a quiet, contemplative atmosphere against a dark, textured indoor backdrop. Annemarieke Van Drimmelen photographed the scene under the creative direction of Thomas Person.

Style

Vertical, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Camel (60%)
Taupe (40%)

Background

Bedroom

Context

Advertising Campaign