Logo
  • Home
  • ·Media
  • ·Loro Piana Après Ski Fall 2024 Ad Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Model wearing a fuzzy tan winter coat standing in front of a massive frozen ice formation and dark cave opening.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

model in fuzzy tan winter coatfuzzy tan winter coattan winter coatwinter coatmodel in winter apparelmodel posing outdoors

Description

An editorial campaign image for Loro Piana photographed by Annemarieke Van Drimmelen as part of the Après Ski Fall 2024 collection. The vertical shot features a model wearing a fuzzy tan winter coat and matching trousers, paired with a light beanie, standing upright in a snowy landscape. The figure is positioned directly in front of a dramatic vertical ice cave entrance framed by massive cascading icicles and blue glacier walls. The lighting is natural and diffuse, highlighting the soft texture of the shearling-style outerwear against the stark, frozen environment.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (70%)
Pure White (30%)

Background

Glacier

Context

Advertising Campaign