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  • ·Loro Piana Après Ski Fall 2024 Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Model wearing a fuzzy rust-colored winter hat and matching knitwear for the Loro Piana Après Ski campaign.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

model in fuzzy winter hatfuzzy winter hatwinter hatmodel in knitwearknitwearwoman wearing winter hatwoman

Description

This editorial image captured for the Loro Piana Après Ski Fall 2024 ad campaign features a model wearing a prominent fuzzy rust-colored winter hat and a matching knit turtleneck under a zipped jacket. The composition is a close portrait utilizing soft, subdued lighting that casts gentle shadows across the subject's face. The rich textures of the knitwear and fluffy headwear are emphasized against a dark, moody background. Annemarieke Van Drimmelen served as the photographer for the project with creative direction by Thomas Person.

Style

Editorial, Vertical, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Rust (50%)
Burgundy (50%)

Context

Advertising Campaign