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Model wrapped in a patterned cream wool blanket wearing a knitted beanie in a snowy landscape for Loro Piana.

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

About

This image from the Loro Piana Après Ski Fall 2024 campaign features a model outdoors in a snowy landscape, photographed by Annemarieke Van Drimmelen. The subject wears a cream-colored knitted beanie and is wrapped tightly in a thick, fringed wool blanket adorned with decorative tree and star motifs. The composition employs natural light against a muted winter background of snow-covered ground and distant trees. The styling emphasizes tactile luxury and warmth, captured with a soft aesthetic.

Brand

Loro Piana

Project

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Keywords

woman wrapped in wool blanketwool blanketblanketknitted beaniebeaniemodel in winter clothingwinter clothing

Credits

MA+Group
Agency
Thomas Person – MA+creative
Creative Director
Annemarieke Van Drimmelen – Ma+talent
Photographer 
360pm/ MA+group
Production

Styles

EditorialVerticalEarthyGrainy

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Snowfield

Context

Advertising Campaign