Salomon 210522_SL_SalomonBlackEdition 2021

Description

A lone runner clad in dark athletic apparel is captured from a distance as they traverse a vast, snow-covered landscape. A prominent curved ridge of packed snow cuts diagonally through the foreground, leading the viewer's eye toward the solitary figure in the distance. The composition is presented in a stark monochrome palette, emphasizing the raw textures of the snow and the minimalist horizon. Natural daylight illuminates the open terrain under a clear, bright sky, creating high-contrast shadows along the icy ridges. This piece was created by Julian Schulz for Salomon as part of the Black Edition project.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Snowfield

Context

Advertising Campaign