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Model wearing a cream shearling coat and knit hat sitting in a snowy landscape by a frozen river

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

About

An editorial image from the Loro Piana Apres Ski Fall 2024 ad campaign, captured by photographer Annemarieke Van Drimmelen with creative direction by Thomas Person. A model is seated on a snow-covered bank beside a frozen river during a snowfall. She wears a textured cream-colored shearling coat, a matching knit bucket hat, a chunky cable-knit sweater, and rugged winter boots. The desaturated, cool color palette emphasizes the wintry atmosphere, while soft natural light diffuses through the snowy haze.

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Background

Snowfield

Context

Advertising Campaign