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  • ·Loro Piana Apres Ski Fall 2024 Campaign Editorial
BrandLoro Piana
ProjectAprès Ski Fall 2024 Ad Campaign
Model wearing a cream shearling coat and knit hat sitting in a snowy landscape by a frozen river

Loro Piana Après Ski Fall 2024 Ad Campaign 2024

Associated creatives

MA+Group
MA+GroupAgency
Thomas Person – MA+creative
Thomas Person – MA+creativeCreative Director
Annemarieke Van Drimmelen – Ma+talent
Annemarieke Van Drimmelen – Ma+talentPhotographer 
360pm/ MA+group
360pm/ MA+groupProduction

Tags

woman sitting in snowwoman sittingwoman in snowcream shearling coatshearling coatwinter coatknit bucket hatknit hatcable knit sweaterwinter boots

Description

An editorial image from the Loro Piana Apres Ski Fall 2024 ad campaign, captured by photographer Annemarieke Van Drimmelen with creative direction by Thomas Person. A model is seated on a snow-covered bank beside a frozen river during a snowfall. She wears a textured cream-colored shearling coat, a matching knit bucket hat, a chunky cable-knit sweater, and rugged winter boots. The desaturated, cool color palette emphasizes the wintry atmosphere, while soft natural light diffuses through the snowy haze.

Style

Editorial, Horizontal, Desaturated, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Chocolate (30%)

Background

Snowfield

Context

Advertising Campaign