Jaclyn Merk, Creative Director, Los Angeles

Description

A studio-lit commercial lookbook triptych highlighting contemporary medical scrubs and technical utility apparel art directed by Jaclyn Merk. Two models, a Black woman with cropped hair and an East Asian man, pose in coordinated lime yellow and pale grey medical garments accessorized with stethoscopes, a black duffle bag, and a black smartwatch. The left panel shows a full-body view in a lightweight zip-up jacket and relaxed trousers; the center frame features a multi-pocket utility vest layered over a patterned base layer; and the right frame captures a close-up profile touching a wrist device. Soft directional studio lighting cleanly illuminates the textured activewear fabrics against a neutral light grey seamless backdrop.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Soft Light

Color

Background

Grey Seamless, Education Building

Context

Lookbook