Publix
Between the Aisles
Brand
ProjectBetween the Aisles
Date
May 2026
Description
Publix’s 'Between the Aisles' commercial leans into the daily activity of the supermarket environment, tracking interactions between staff and shoppers during a busy period of preparation. The film moves through the store, highlighting the functional organization of fresh produce and retail displays. Produced by PRETTYBIRD US with creative agency FIG, the spot utilizes a clean, live-action technique to capture the grocery space. Post-production workflows, including color grading by Royal Muster and VFX work by Max Cooper, refine the aesthetic of the store’s interior.
Style
Horizontal, Commercial, Clean
Industries
Grocery
Color
Forest Green
Medium Grey
Pure White
Background
Retail Store
Context
TVC / TV Commercial
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