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Publix

The List
Brand
ProjectThe List
Date

Sep 2026

Description

Publix presents 'The List', a commercial spot featuring a clean studio aesthetic. The production leans into a high-key visual approach, utilizing bright, consistent lighting and a minimalist white seamless backdrop to focus on the subject. Developed in collaboration with agency partners 22squared and production house Content/s, the campaign utilizes a vertical orientation tailored for digital environments. The film employs a straightforward live-action technique to deliver its message.

Style

Vertical, Commercial, Clean

Industries

Grocery

Color
Beige
Cream
Background

White Seamless

Context

TVC / TV Commercial

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