Publix
Mark and Marc
Brand
ProjectMark and Marc
Date
Jun 2026
Description
Publix presents 'Mark and Marc,' a commercial spot highlighting the deli experience within the retail space. The narrative observes two senior customers as they watch the preparation of a fresh sub sandwich, focusing on the assembly process of ingredients like sliced meats, shredded lettuce, and banana peppers. Developed by agency FIG, this live-action technique piece utilizes clean, commercial lighting to emphasize the texture of the produce and deli components. The production was managed by SMUGGLER, with media strategy handled by Known, and post-production and sound design provided by William McVay, Rob Simonsen, and Heard City.
Style
Horizontal, Commercial
Industries
Restaurants
Color
Forest Green
Beige
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
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