Publix
Best Friends | Social Dog Food
Brand
Date
Apr 2026
Description
Publix presents Best Friends, a commercial spot for its social dog food line. The film leans into a candid, live-action technique, centering on a pair of distinctively styled dogs seated outside a storefront. The production utilizes natural light and warm tones to establish a grounded, accessible aesthetic. The creative direction, handled by William McVay with production by SMUGGLER and Exit Films, focuses on the character of the subjects against the recognizable Publix signage.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Blush
Camel
Background
Retail Storefront
Context
TVC / TV Commercial
Associated creatives
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