Publix

Paper Coupons

Brand

Date

Sep 2026

Description

Publix presents a commercial spot, Paper Coupons, focusing on the intersection of traditional and digital savings. The live-action piece features a protagonist navigating the transition from physical coupons to mobile app usage within a clean studio setting. Produced by Content/s with creative support from 22squared, the campaign utilizes a bright, high-key aesthetic. The vertical format design emphasizes the conversational delivery, intended for direct-to-consumer digital engagement.

Style

Vertical, Commercial, Clean

Industries

Fast Food

Color

Hot Pink

Charcoal

Background

White Seamless

Context

TVC / TV Commercial