Publix presents a commercial spot, Paper Coupons, focusing on the intersection of traditional and digital savings. The live-action piece features a protagonist navigating the transition from physical coupons to mobile app usage within a clean studio setting.
Produced by Content/s with creative support from 22squared, the campaign utilizes a bright, high-key aesthetic. The vertical format design emphasizes the conversational delivery, intended for direct-to-consumer digital engagement.
