Publix

Paper Coupons

Brand

Date

Sep 2026

Description

Publix presents 'Paper Coupons,' a commercial spot that highlights the integration of traditional couponing with modern digital savings. The live-action project features a conversational approach, with the on-camera talent outlining the utility of paper-based rewards alongside smartphone integration. The production, managed by Content/s with creative direction from agency 22squared, utilizes a clean aesthetic throughout. The film maintains a bright, high-key look set against a neutral studio backdrop, leaning into a direct-to-camera delivery style.

Style

Vertical, Commercial, Clean

Industries

Fast Food

Color

Hot Pink

Charcoal

Background

White Seamless

Context

TVC / TV Commercial