Publix
Merry Birthday
Brand
ProjectMerry Birthday
Date
May 2026
Description
Publix explores the intersecting rhythms of holiday tradition and personal celebration in their latest narrative film, Merry Birthday. The commercial moves through a sequence of dramatic night views and intimate domestic settings, focusing on the specific experience of sharing a birthday with Christmas. Directed by William McVay and developed with creative agency FIG, the spot utilizes a cinematic approach to bridge the gap between large-scale nocturnal cityscapes and the warmth of family living rooms. Post-production and VFX were handled by Max Cooper, reinforcing the project's live-action technique.
Style
Horizontal, Cinematic
Industries
CPG / Packaged Food
Background
Night Sky
Context
TVC / TV Commercial
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