Publix
The Force
Brand
ProjectThe Force
Date
Jun 2026
Description
Publix presents The Force, a commercial campaign that highlights the intersection of family life and the preparation of fresh food. The narrative follows a domestic routine, transitioning between the tactile process of breading chicken and shared dining experiences. Directed by SMUGGLER, the piece leans into a cinematic aesthetic defined by warm lighting and natural tones. The production, supported by creative agency FIG, emphasizes the live-action technique to ground the story in a familiar, home-centered environment.
Style
Horizontal, Cinematic, Warm
Industries
Fast Food
Context
TVC / TV Commercial
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