Publix
Best Friends
Brand
ProjectBest Friends
Date
Jun 2026
Description
Publix presents 'Best Friends,' a commercial spot centered on the humorous interactions between a suburban mail carrier and a local pack of dogs. The narrative pivots between the mundane daytime streets of a neighborhood and the covert, dimly lit basement meetings of the canine group. Directed through a blend of live-action technique and integrated VFX / visual effects, the project captures a comedic tone. Post-production and visual effects were managed by Daniel Fletcher.
Style
Humorous, Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Navy
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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