Publix
Best Friends | Social Pineapple
Brand
Date
Apr 2026
Description
Publix presents 'Best Friends', a commercial campaign developed under the Social Pineapple project. The spot features live-action footage of two dogs engaged in a conversational narrative against a retail storefront setting. Produced with creative involvement from William McVay and production support from SMUGGLER and Exit Films, the commercial utilizes a vertical format. The execution leans into a clean, naturalistic aesthetic, with audio post-production and sound design provided by partners including Soundtree, 750mph, and GEMS.
Style
Vertical, Commercial, Clean
Industries
Grocery
Color
Cream
Camel
Background
Retail Storefront
Context
TVC / TV Commercial
Associated creatives
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