Publix
BOGO
Brand
ProjectBOGO
Date
Sep 2026
Description
Publix presents a lighthearted campaign highlighting the supermarket's buy-one-get-one-free offer. The commercial follows a direct-to-camera approach, featuring a lead character set against a stark, high-key studio backdrop. Produced by Content/s with creative direction from 22squared, the film utilizes clean commercial lighting to emphasize the grocery retail setting. The project leans into a humorous tone, executed through a polished live-action technique designed for vertical viewing formats.
Style
Humorous, Vertical, Commercial, Clean
Industries
Grocery
Color
Medium Grey
Cream
Olive
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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