Publix

BOGO

Brand

ProjectBOGO

Date

Sep 2026

Description

Publix presents a lighthearted campaign centered on its BOGO promotional offer. This commercial spot features a direct-to-camera address set against a stark, high-key studio backdrop. The production, led by 22squared and Content/s, utilizes a live-action technique to deliver a clean visual execution. The bright, high-key lighting emphasizes the supermarket environment while maintaining a cheerful tone throughout the messaging.

Style

Humorous, Vertical, Commercial, Clean

Industries

Grocery

Color

Medium Grey

Cream

Olive

Background

White Seamless

Context

TVC / TV Commercial