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·Cruise 2027 Ad Campaign

Models walking down a New York street carrying designer handbags during the Gucci Cruise 2027 campaign.

Models walking down a city sidewalk during an urban fashion campaign shoot

Models in designer coats and suits walking across a New York City street with a yellow bus in the background

Models in luxury coats and handbags walking along a city sidewalk during daylight

Models in dark clothing and sunglasses walking on a city street past a yellow school bus

Models walking on a New York City street wearing Gucci apparel with a yellow school bus in the background

Group of models walking on a city street for a Gucci advertising campaign with bold white branding

Models walking on a city sidewalk in New York City with a yellow school bus and Gucci logotype overlaid across the center.

Models in designer coats and sunglasses walking across a busy city street in front of a yellow bus.

Group of models in luxury fashion walking on a city street with a dalmatian dog for Gucci Cruise 2027 campaign.

Models and a dalmatian dog walking on a city sidewalk for the Gucci Cruise 2027 ad campaign in New York.

Models walking on a city street alongside a dalmatian dog for Gucci ad campaign with large white typography overlaid

Gucci Cruise 2027 Ad Campaign 2026

About

Gucci’s Cruise 2027 campaign, under the creative direction of Demna, presents a series of high-fashion portraits set against the bustling streetscapes of New York City. The project leans into an editorial narrative, blending the polished aesthetics of luxury apparel with the candid movement of an urban environment. Photographer Peter Funch captures models Timo Pan and Alla Kostromichova alongside an ensemble cast, navigating sidewalks and intersections filled with local traffic and traditional architecture. The collection features tailored outerwear, leather separates, and accessories, defined by clean, natural light and a warm color palette. Casting director Piergiorgio Del Moro rounds out the production, which utilizes a horizontal editorial framing to maintain an authentic, street-level perspective.